AppFolio vs Innago
AppFolio scores 8.5/10 vs 7.8/10. Best for: Mid-to-large property management companies with 50+ units wanting AI-powered tools.
AppFolio scores higher overall at 8.5/10 vs 7.8/10. AppFolio is a powerful enterprise-ready platform best for professional management companies with 50+ units. AI capabilities and deep feature set justify per-unit pricing at scale. The minimum unit requirement and no free trial mean it is not for small landlords.
AppFolio 
Innago Rank
#1 of 26
Rank
#6 of 26
Features
17/17
Features
12/17
Starting at
Custom
Starting at
$0/mo
User reviews
4.6/5 (2850)
User reviews
4.9/5 (1000)
What they cost
| AppFolio | Innago | |
|---|---|---|
| Starting at | Contact for pricing | Free /mo |
| Free trial | No | Free tier available |
| Number of plans | 3 | 1 |
What the pricing really means
Innago publishes their pricing upfront, which is a good sign. AppFolio requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where AppFolio wins
- AI-powered Realm-X assistant automates drafting and tenant communication
- Per-unit pricing competitive at scale at $1.40 for residential
- 450+ partner integrations through AppFolio Stack
- Robust marketing and syndicated listings
Where Innago wins
- Completely free for landlords with no hidden subscription fees or unit limits
- Exceptionally high user satisfaction with 4.9 stars across G2 and Capterra
- Built-in e-signing eliminates need for DocuSign or similar tools
- Covers the full rental lifecycle from listing to lease to rent collection
Where AppFolio falls short
- 50-unit minimum makes it inaccessible for small landlords
- No free trial, must commit through sales process
- Max plan pricing not disclosed
- Per-unit cost jumps from $1.40 to $3.00 on Plus
Where Innago falls short
- Transaction fees for ACH and card payments are passed to tenants, which some tenants dislike
- Payment processing can be slow with occasional delays in fund transfers
- Mobile app functionality lags behind the web version
- No owner portal for investors who use third-party property managers
Who is each product built for?
AppFolio
Target: 50-50000+ units
AppFolio is a powerful enterprise-ready platform best for professional management companies with 50+ units. AI capabilities and deep feature set justify per-unit pricing at scale. The minimum unit requirement and no free trial mean it is not for small landlords.
Innago
Target: 1-500 units
Innago is a rare genuinely free property management platform that delivers solid core features without charging landlords a dime. Its revenue comes from tenant-paid transaction fees and optional screening reports, which keeps it free but means tenants bear some cost. For landlords who want capable software without a monthly bill, Innago is hard to beat — though larger operations may outgrow its feature set.
Feature comparison
| Feature | AppFolio | Innago |
|---|---|---|
| Tenant Management | ||
| Tenant screening | ||
| Online rent collection | ||
| Lease management | ||
| Tenant portal | ||
| E-signatures | ||
| Property Operations | ||
| Maintenance requests | ||
| Owner portal | ||
| Property inspections | ||
| Vendor management | ||
| Vacancy advertising | ||
| Finance & Reporting | ||
| Accounting/bookkeeping | ||
| Bank account management | ||
| Insurance tracking | ||
| Reporting/analytics | ||
| Platform | ||
| Document storage | ||
| Mobile app | ||
| API access | ||
Common questions
Innago is designed for 1-500 units, making it a better fit for small shops. AppFolio targets 50-50000+ units.
AppFolio uses custom pricing (contact sales). Innago starts at $0/month. Pricing was last verified in 2026-03-01.
No, AppFolio does not offer a free trial. You will need to contact sales or sign up for a paid plan.
Yes, you can switch between Property Management tools. The main effort is migrating your data and setting up new workflows. Plan for 1-2 weeks of overlap where you run both systems.
The bottom line
Pick AppFolio if...
Mid-to-large property management companies with 50+ units wanting AI-powered tools
Pick Innago if...
Budget-conscious landlords and small property managers who want full-featured software at no cost