Entrata vs Tenant Turner
Entrata scores 7.8/10 vs 6.8/10. Best for: Large multifamily operators who want a single platform covering leasing, accounting, marketing, and resident services.
Entrata scores higher overall at 7.8/10 vs 6.8/10. Entrata is one of the most comprehensive multifamily property management platforms on the market, with AI capabilities that are genuinely ahead of most competitors. It excels at consolidating leasing, accounting, marketing, and resident management into one system. However, it is built for large operators — the custom pricing, lack of trial, and learning curve make it impractical for anyone managing fewer than a few hundred units.
Entrata 
Tenant Turner Rank
#6 of 31
Rank
#25 of 31
Features
17/17
Features
4/17
Starting at
Custom
Starting at
$135/mo
User reviews
4.6/5 (1150)
User reviews
— (14)
What they cost
| Entrata | Tenant Turner | |
|---|---|---|
| Starting at | Contact for pricing | $135 /mo |
| Free trial | 0 days | 14 days |
| Number of plans | 1 | 1 |
What the pricing really means
Tenant Turner publishes their pricing upfront, which is a good sign. Entrata requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where Entrata wins
- True single-platform solution replacing 5-6 separate tools for multifamily operations
- ELI AI assistant generates resident emails, translates maintenance requests, and creates marketing content
- Marketing tools syndicate listings with analytics tracking occupancy trends and leasing performance
- Strong user ratings with 4.6 stars across both G2 and Capterra from 1,100+ reviews
Where Tenant Turner wins
- Automates the entire showing process — scheduling, confirming, canceling, and collecting feedback
- Pre-qualification filters screen out unqualified prospects before they schedule a showing
- Self-service phone system can reduce lead calls by 70-100% with optional call center
- Supports electronic lockboxes including Seros, CodeBox, and SentriLock for self-showings
Where Entrata falls short
- Pricing is entirely custom and quote-based — no published rates or self-serve signup
- No free trial means full commitment before you can evaluate the platform
- Occasional bugs and slow performance reported, especially during peak usage
- Steep learning curve for smaller teams adopting the full feature suite
Where Tenant Turner falls short
- Specialized leasing tool only — does not handle rent collection, accounting, or maintenance
- $135/month minimum is expensive for small landlords with only a few vacancies
- Very small review count (14 on Capterra) makes it difficult to assess broadly
- Must be paired with a separate property management platform for full operations
Who is each product built for?
Entrata
Target: 1000-100000 units
Entrata is one of the most comprehensive multifamily property management platforms on the market, with AI capabilities that are genuinely ahead of most competitors. It excels at consolidating leasing, accounting, marketing, and resident management into one system. However, it is built for large operators — the custom pricing, lack of trial, and learning curve make it impractical for anyone managing fewer than a few hundred units.
Tenant Turner
Target: 50-2000 units
Tenant Turner is a specialized leasing automation tool, not a full property management platform. It excels at one thing — getting vacancies filled faster through automated showings and lead pre-qualification. Property managers with frequent turnover across many units will see real time savings. However, it must be used alongside a separate PM platform for rent collection, accounting, and maintenance, making the combined cost significant.
Feature comparison
| Feature | Entrata | Tenant Turner |
|---|---|---|
| Tenant Management | ||
| Tenant screening | ||
| Online rent collection | ||
| Lease management | ||
| Tenant portal | ||
| E-signatures | ||
| Property Operations | ||
| Maintenance requests | ||
| Owner portal | ||
| Property inspections | ||
| Vendor management | ||
| Vacancy advertising | ||
| Finance & Reporting | ||
| Accounting/bookkeeping | ||
| Bank account management | ||
| Insurance tracking | ||
| Reporting/analytics | ||
| Platform | ||
| Document storage | ||
| Mobile app | ||
| API access | ||
Common questions
Entrata scores 7.8/10 vs Tenant Turner's 6.8/10 in our ranking. Entrata is the better pick for 1000-100000 units. Tenant Turner is better if you need property management companies that want to automate showing scheduling, lead qualification, and leasing workflows.
Entrata uses custom pricing (contact sales). Tenant Turner starts at $135/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
Entrata: No free trial. Tenant Turner: Yes, 14-day free trial. Always test with your actual workflow before committing to an annual plan.
Entrata covers 17 of 17 features we track. Tenant Turner covers 4 of 17. Entrata has broader feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, Entrata has a mobile app. Tenant Turner does not.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most property management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick Entrata if...
Large multifamily operators who want a single platform covering leasing, accounting, marketing, and resident services
Pick Tenant Turner if...
Property management companies that want to automate showing scheduling, lead qualification, and leasing workflows