Apartments.com Rental Manager vs Entrata
Entrata scores 7.8/10 vs 6.5/10. Best for: Large multifamily operators who want a single platform covering leasing, accounting, marketing, and resident services.
Entrata scores higher overall at 7.8/10 vs 6.5/10. Entrata is one of the most comprehensive multifamily property management platforms on the market, with AI capabilities that are genuinely ahead of most competitors. It excels at consolidating leasing, accounting, marketing, and resident management into one system. However, it is built for large operators — the custom pricing, lack of trial, and learning curve make it impractical for anyone managing fewer than a few hundred units.
Apartments.com Rental Manager 
Entrata Rank
#21 of 26
Rank
#5 of 26
Features
10/17
Features
17/17
Starting at
$0/mo
Starting at
Custom
User reviews
4.2/5 (50)
User reviews
4.6/5 (1150)
What they cost
| Apartments.com Rental Manager | Entrata | |
|---|---|---|
| Starting at | Free /mo | Contact for pricing |
| Free trial | Free tier available | 0 days |
| Number of plans | 3 | 1 |
What the pricing really means
Apartments.com Rental Manager publishes their pricing upfront, which is a good sign. Entrata requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where Apartments.com Rental Manager wins
- Free listing syndication across the Apartments.com network reaches millions of renters
- Core features like screening, rent collection, and applications are free
- Backed by CoStar Group, giving it long-term stability and investment
- Inherited Cozy's user-friendly approach to small landlord management
Where Entrata wins
- True single-platform solution replacing 5-6 separate tools for multifamily operations
- ELI AI assistant generates resident emails, translates maintenance requests, and creates marketing content
- Marketing tools syndicate listings with analytics tracking occupancy trends and leasing performance
- Strong user ratings with 4.6 stars across both G2 and Capterra from 1,100+ reviews
Where Apartments.com Rental Manager falls short
- No built-in accounting or financial tracking beyond basic expense logging
- Website can be glitchy, especially during peak application processing
- Maintenance tracking lacks advanced features like recurring tasks and priority levels
- Limited feature depth compared to dedicated property management platforms
Where Entrata falls short
- Pricing is entirely custom and quote-based — no published rates or self-serve signup
- No free trial means full commitment before you can evaluate the platform
- Occasional bugs and slow performance reported, especially during peak usage
- Steep learning curve for smaller teams adopting the full feature suite
Who is each product built for?
Apartments.com Rental Manager
Target: 1-50 units
Apartments.com Rental Manager is best for small landlords who value listing exposure above all else. Being part of the largest rental listing network in the US is a genuine competitive advantage for filling vacancies quickly. However, the management tools are relatively basic — there is no real accounting, and the platform works better as a listing and screening tool than a full property management solution.
Entrata
Target: 1000-100000 units
Entrata is one of the most comprehensive multifamily property management platforms on the market, with AI capabilities that are genuinely ahead of most competitors. It excels at consolidating leasing, accounting, marketing, and resident management into one system. However, it is built for large operators — the custom pricing, lack of trial, and learning curve make it impractical for anyone managing fewer than a few hundred units.
Feature comparison
| Feature | Apartments.com Rental Manager | Entrata |
|---|---|---|
| Tenant Management | ||
| Tenant screening | ||
| Online rent collection | ||
| Lease management | ||
| Tenant portal | ||
| E-signatures | ||
| Property Operations | ||
| Maintenance requests | ||
| Owner portal | ||
| Property inspections | ||
| Vendor management | ||
| Vacancy advertising | ||
| Finance & Reporting | ||
| Accounting/bookkeeping | ||
| Bank account management | ||
| Insurance tracking | ||
| Reporting/analytics | ||
| Platform | ||
| Document storage | ||
| Mobile app | ||
| API access | ||
Common questions
Apartments.com Rental Manager is designed for 1-50 units, making it a strong pick for small shops. Entrata targets 1000-100000 units.
Apartments.com Rental Manager starts at $0/month. Entrata uses custom pricing (contact sales). Pricing was last verified in 2026-03-01.
Apartments.com Rental Manager has a free tier you can use to get started.
Yes, you can switch between Property Management tools. The main effort is migrating your data and setting up new workflows. Plan for 1-2 weeks of overlap where you run both systems.
The bottom line
Pick Apartments.com Rental Manager if...
Small landlords who want free listing exposure on the largest rental marketplace in the US
Pick Entrata if...
Large multifamily operators who want a single platform covering leasing, accounting, marketing, and resident services